Cookie Monster, Jim Croce star in latest Siri-focused iPhone 6S ad

In case iPhone 6S users have forgotten, their device features an always listeing personal assistant that can be invoked by the 'Hey Siri' trigger phrase. The above ad shows Cookie Monster using Siri to time the cookies he is baking and also to access his playlist. Jim Croce's haunting "Time in a Bottle" plays as Cookie Monster agonizes over how long it is taking to get his treats baked. Its a simple, funny ad that appeals to everyone.