Apple could possibly ship blue, yellow, and pink iPhones later this year according to analyst
Colour has always played a part in Apple's product strategy with certain colours being sold as exclusive or limited editions at a premium, as well as new colours, preferably red, to inject more interest into older or plateauing product lines.
For 2018, some analysts believe Apple will focus its more affordable iPhone line into more colourful blue, yellow and pink models. This will be for the possible replacement of the iPhone SE, which is the current more affordable basic iPhone which is almost two years old. StreetInsider speculates the coloured iPhones will resemble the iPhone X, but will have more affordable LCD displays,