Ultimate Tool: James Franco demoes the Samsung Note 10.1

Getting celebrities to endorse technology by showing how it is used in their everyday lives is nothing new, we've seen some entertaining and quirky ads for Siri. Samsung has upped the ante with a mini-mockumentary-style Samsung Galaxy Note 10.1 advert starring James Franco of Pineapple Express fame. Franco is apparently a renaissance man and auteur of sorts so he walks viewers through his morning routine through his Samsung Tab 10.1 as his ultimate tool. Where is Don Draper when you need him?