Fiat Chrysler hosts virtual world for CES, showcases Jeep Wrangler 4xe in AR

Source: Fiat Chrysler

Since CES is a virtual event this year, companies need to adapt their usual showroom showcase into the digital space. Fiat Chrysler has done so with its virtual world where there will be 12 vehicles viewable in 3D. It will open first to CES attendees and then later to consumers. The experience will have a virtual brand ambassador, or you can explore on your own. Expect to see videos from the automaker's engineers and designers on the work and tech they've included in the cars.

Aside from that, Fiat Chrysler has partnered with Google to create an augmented reality version of its upcoming Jeep Wrangler 4xe. You'll be able to see the SUV's interiors or even place a 3D model of the car in your driveway to get a sense of its size. After CES, the automaker plans to make this experience available through Google Search.

Source: Engadget

You can read the rest of our CES stories over here.