The Apple Beat: Two books and Jony Ive's rare Time Magazine profile

“Steve and I spent months and months working on a part of a product that, often, nobody would ever see, nor realize was there,” Apple's Jony Ive opens up about design in a recent interview with Time - Photo by Gadjo C. Sevilla

By Gadjo Cardenas Sevilla

It's that time of year where the scarcity of Apple product news and announcements leaves a void that is soon filled with rumours, unbridled speculation on new products and services that haven't been announced. 

With a news cycle running dry until around June, publishers seem to have timed the release of Apple-related books focusing not just on the company but on the personalities that shape its future.

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