First Impressions: The new Lincoln MKC Launches in Canada

Text and photos by Don Halliwell

In an increasingly crowded and competitive luxury compact utility vehicle (CUV) segment; the Lincoln MKC needs to quickly forge a path out of the shadow of industry rivals and into Canadian driveways.

While the economy continues its upward trajectory, more car buyers seem comfortable exploring vehicles in the emerging luxury segments. A yet-to-be coined phrase: entry-level-luxury is all the rage in the industry as automakers have their sights set on a younger, wealthier buyer. Lincoln’s first foray into this market faces some stiff competition hailing from Bavaria, Japan and even Detroit. Below I’ll walk you through my first hands-on look at the vehicle and share my first impressions. 

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