Tim Cook: "Great desktops," are in the roadmap

There's been growing concern that Apple has somewhat neglected its desktops. Sure, the iMac was updated in 2015 with impressive new 5K and 4K variants, but it's been two years since the Mac mini has gotten revised and three long years since the Mac Pro was launched. Well, Apple CEO Tim Cook reassured Apple staff that desktops are very much a part of Apple's roadmap in an internal memo to employees.

Some folks in the media have raised the question about whether we’re committed to desktops. If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.

This is very good news for Apple desktop users who have been waiting patiently for an upgrade path from their current desktops. Like most manufacturers of the PC industry, Apple's likely been held back by Intel, who supplies the processors that power notebooks and desktops and whose latest Kaby Lake processors are trickling out. The Mac is also a shrinking part of Apple's business. Notebooks may be on the upswing but desktops are a tough sell all around. Tim Cook's reassurance that great desktops are coming will help put a lot of speculation to rest.

Source: TechCrunch

The Apple Beat: Apple staging October 27 hardware launch event in Cupertino

By Gadjo Cardenas Sevilla

Apple has one more thing to do before the year is over and that is introduce some new Mac hardware. Invitations to an October 27 launch event have gone out to media outlets with an Apple logo and the words 'hello again' right below which is a clear indicator of Mac hardware (Apple historically used 'hello' with the original Macintosh marketing material and the original iMac reprised this with 'hello (again).

What's expected at this event? Apple's fallen behind on updating various non-iOS product lines, so take your pick. Personally, I see new MacBook Pros, new MacBook Airs, possible new iMacs and Mac minis all running Intel's latest Kaby Lake processors. 

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Review: 27-inch iMac with 5K Retina Display

By Gadjo Cardenas Sevilla

Using the 5K iMac spoils you. Your eyes are simply treated to so much added information and depth, that going back to anything non Retina feels like you suddenly need reading glasses. It isn’t a good feeling. 

It’s really quite a shame that Apple no longer partakes of the International Consumer Electronics show  (CES) because the newest 5K Retina iMac would have undoubtedly taken the Best of Show awards.

That’s quite remarkable for a product that’s been in the market for over three months and which really stands alone in the entire industry as an all-in-one computer that also features a 27-inch Retina Display with a 5K (5120 x 2880 pixel resolution).

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The Apple Beat: Understanding the new Mac Pro

By Gadjo Cardenas Sevilla

Using and reviewing Apple's Mac Pro (Late 2013) gave me a renewed appreciation of desktop computers as well as a good feel of what it is like to command a vast amount of processing power in such a cylinder. It wasn't until the Mac Pro was gone that I really understood the importance of Apple's new design direction for their Pro desktop.

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