The Apple Beat: Apple to fill out product size gap in today’s announcement
Monday, March 21, 2016 at 9:12AM 
By Gadjo Cardenas Sevilla
An Apple Special Event in March is a little unusual but given the fact that the company omitted an October launch even (traditionally reserved for iPad and Mac refreshes) to host a packed September event to usher in a new AppleTV, iPhone 6S, iPad Pro and some new Apple Watch variants.
September's Special Event feels like a long time ago, and Apple must feel it needs to get back on the news cycle with products and not controversies. While CEO Tim Cook and the entire company have been on heavy news rotation by being caught in the centre of the FBI iPhone discussion (a topic that’s landed Tim Cook on the cover of Time to discuss privacy instead of revolutionary new products and technologies), the time is ripe for Apple to make some noise on the product end.
Aiming for a more exclusive venue at their HQ in Cupertino inside the Town Hall auditorium that sits 350 guests, Apple will live stream the event so that everyone can peep into the proceedings virtually.