NAIAS 2017: GM's Maven ride-sharing service is designed around millenials
By Gadjo Cardenas Sevilla
Detroit - General Motors has shown it is accepting of various possibilities for future mobility. The company is creating some of the most tech-forward cars and trucks under its various brands. GM has also delivered on the promise of a somewhat affordable fully electric vehicle with the Chevy Bolt EV, even if it already offers a hybrid electric model with the Chevy Volt.
The company's Maven ride-sharing service, launched a year ago to appeal to millenials, many of who aren't keen on owning cars and who would rather use Uber or Lyft to get around or rent a Zip car for a trek to Ikea or a day's road trip.