Microsoft helps filter out spam reviews on Windows Store
One way to get people to use your app is for them to read useful reviews about it. But if your page is filled with “spam” reviews that add nothing to the conversation, how will you get people to pay attention to your app? Microsoft is helping out its developers by letting them report questionable reviews to the Windows Store support team. If the review violates store policies, the support representative can take out the offending review. Microsoft also put up a new anti-spam technology to help “detect and remove a large majority of the spam reviews.”