Microsoft technology improves response time, expands reach to help bring missing children home

In Canada, 41,000 children are reported missing every year. The Missing Children Society of Canada (MCSC) uses a mix of mobile and social technology to create its emergency response Search Program, including the Most Valuable Network™ (MVN) platform which sends time-sensitive alerts and information to Canadians to help recover missing children across Facebook and Twitter. 

The first hours a child is missing are by far the most critical. That’s why the MCSC knew they needed the social media alerts from their MVN application to go out faster. The program was growing fast, and their legacy system was struggling to keep up. That meant the alerts were taking up to an hour to be sent out.

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