Review: Motorola Moto E

Text and photos by Gadjo Cardenas Sevilla

Smartphones for emerging markets are a thing now. We’re seeing a race to the bottom in terms of price but smartphone manufacturers are pulling all the stops to recreate the smartphone experience found on more expensive devices. Motorola’s first salvo was the Moto G, which in 6 months has proved itself to be the best selling smartphone for the company and enjoyed shipment of 150,000 units in Canada alone. Now the Moto E is taking things down a notch and to a whole new level.

There’s now new competition in smartphones and it isn’t about the best specs, largest screens, biggest storage or fastest data connections. The challenge is to create the cheapest, most flexible and universally viable platform for emerging markets and the entry level of the smartphone segment.

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Motorola's new Alert app can notify your contacts in case of emergencies

Motorola has been making bespoke apps for its smartphones for some time now. Some are whimsical like the Spotlight Stories but others like Migrate and Assist are extremely useful. Starting with the new Moto G (LTE) and Moto E smartphones, Motorola is enabling a new Alert app that can notify contacts or emergency services of your emergency and your location. Think of it as a smart panic button. It's a smart application that we all wish we never had to use but can be thankful we have it when the unexpected happens.

Motorola Canada launches Moto E and Moto G (4G) in Canada

By Gadjo Cardenas Sevilla

Motorola just launched the Moto E smartphone for $179.99 geared to replace feature phones in price but adding various features and connectivity.  Motorola is also updating the Moto G smartphone, now with 4G-LTE on Rogers and Fido as well as a microSD card slot for productivity.

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Moto G now available to Wind Mobile subscribers for $229 outright

Motorola's Moto G is available at WIND Mobile. A smartphone that delivers a premium experience for a third of the price of current high-end phones, Moto G is available on WIND:

• Outright: $229
• WINDtab on $30 Plan: $129
• WINDtab on $40 Plan: $0
• WINDtab on $50 Plan: $0

Moto G includes:

• Android 4.4.2 KitKat, the most up to date version of Android. No skins to clutter or slow the experience, and great performance with Google’s unbeatable mobile services such as Gmail, YouTube, Google Maps, Chrome and Hangouts.
• A brilliant 4.5-inch HD display - the sharpest in its class - that goes edge-to-edge so you can enjoy photos and video chats with your loved one, and so much more.
• Qualcomm® Snapdragon™ 400 quad-core processor for seamless multitasking and enjoying the web, videos and games, with all-day battery life so that you don’t miss a beat with your partner in crime.
• Stylish design with a comfortable curved back and 19 customization options, including interchangeable Motorola Shells, Flip Shells and Grip Shells in three colours.
• Moto G is smart when it comes to the battery, so as you go about your day, you won’t run out of power. *
• 16 GB of memory