Apple introduces iTunes Radio, a free online radio service

Apple’s finally taking on the likes of Pandora and Spotify with a new, free online music streaming service called iTunes Radio. It will have over 200 stations and a supposedly “incredible” inventory of music taken from the iTunes Store.

The stations you access from your Apple devices and even your PC are going to be inspired by the music you already have and listen to. It encourages you to continually use iTunes Radio and iTunes itself to create a more personalized listening experience. With the service, you also get first dibs on new stuff from top-selling musicians, Siri integration, and easier access to tagging and purchasing songs. If you are an iTunes Match subscriber, you can listen to it ad-free.