Apple hires former social media head at Nike

It seems like Apple is looking to boost its social media presence with its latest hire. The Cupertino-based tech giant has just hired the former social media head of Nike and Burberry, Musa Tariq. He was most recently the global senior director of social media and community, digital brand for Nike from 2012 to this year. And he was with Burberry from 2009 to 2012 and served as the global director for digital marketing. He became the head of the social media accounts of Burberry in 2011, which was run by Angela Ahrendts, the current retail chief of Apple. Perhaps, Apple is looking to step up its presence on the different social networking sites, particularly since there are no official Twitter or Facebook accounts for the Apple brand itself.

Source: Mashable