Ariana Grande’s ‘thank u, next’ music video broke YouTube’s comment section

When Ariana Grande premiered her music video for “thank u, next” it became such a big thing that at one point it hit 829,000 concurrent viewers, making a record for Premieres on YouTube. But that isn’t the only record the video broke. According to a tweet from Team YouTube, "the thank u, next video was so good, it broke the internet (or at least delayed YouTube comments from posting for a bit)." The video now has over 82 million views but at the time it came out, it pulled out so many commenters that YouTube just couldn’t keep up with them all.

This isn’t the only big thing for Ariana on YouTube. She has a four-part docuseries airing on the streaming service that documents here recent Dangerous Woman tour, which shows her life on the road (including the time after the tragic Manchester attack) and entire songs from the shows. It’s being released for free weekly here, but all episodes are also available for YouTube Red subscribers to watch now.

Source: Mashable

Star and create your own music video with Triller

The new iOS app Triller is a music video creator that doesn’t need you to have any editing chops. The app is designed to let you shoot a video from part of or one entire song from your library of featured tracks or your own collection. You then shoot multiple takes that can run for the entire length of the clip. Shoot as many takes as you want and customize these with the app’s 14 available filters. The app will then automatically edit these takes to turn it into one music video. Think of the app as your personal professional editor. Of course, you can share these on social media. I want to stay positive and think this is going to give birth to the next great pop star.

Source: Gizmodo | Download: Apple App Store (Free)

Apple might be making exclusive Apple Music content in-house

Very recently, Drake just unveiled an Apple Music-exclusive video for his new song "Energy," which is off his If You're Reading This It's Too Late album. According to Pitchfork, the new video was reportedly made in-house, which was also the case with music videos for other exclusive debuts like Pharrell's "Freedom" and Eminem's "Phenomenal." Apple is reportedly working  on M.I.A.'s "Matahdatah Scroll 01 Broader Than a Border," which should come out on July 13, Monday. 

Pitchfork said when they tried to reach out to Larry Jackson, head of content for Apple Music, he responded with a tweet that had the hashtags Content, Culture, Curation, and a link to the video. It also took a dig at Spotify CEO's "Oh ok" tweet that came out when Apple Music debuted. It would make sense for Apple to try and make exclusive content. First, they have the budget and means for it. Second, it would help them lure more people to use their service instead of the likes of Spotify and Tidal. 

Source: Pitchfork + MacRumors 

Lomotif ushers in a new format of music videos for iPhone videographers

Spike Jonze wannabes rejoice! Lomotif just introduced an updated version of its Lomotif iOS app that allows users to instantly create punchy, hyper-short music videos for sharing on platforms like Instagram, YouTube and WhatsApp. Lomotif users can use any song preview from iTunes to create their under-30-second music video from clips on their camera roll.

The app gives the best output based on the tempo of the song and the number of clips selected. Lomotif's new update allows users to add filters to enhance their videos, as well as features user interface improvements. Hit jump for full details. 

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