YouTube reportedly revives Premium Lite with new focus

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YouTube is reportedly relaunching Premium Lite, a cheaper version of its paid service offering ad-free viewing for most videos, excluding music videos. This new tier targets viewers primarily interested in podcasts and non-music content, competing with platforms like Spotify offering ad-free video options.  

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YouTube's audio dubbing tool translates videos to other languages automatically

Image: YouTube

YouTube makes it easier to understand videos that aren't in your native language. The video streaming site launches a new audio dubbing tool that automatically creates alternative audio tracks in other languages. It can take videos with English audio and dub these in French, German, Hindi, Indonesian, Italian, Japanese, Portuguese, and Spanish. Videos in those languages will also get an English dub.

YouTube Partner Program creators in the knowledge and information-focused niches are the first to get access to this feature. It'll be accessible in the advanced settings. The feature will automatically detect the video's original language and create the translations for you. You can check out the dubbed videos in the Language section of YouTube Studio and delete those you don't like. If you're a viewer, you can check for the "auto-dubbed" label in the settings gear under "audio track."

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Spotify plans to pay creators of popular videos

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Spotify wants to go head-to-head with YouTube. It plans to start paying creators who post popular videos based on the engagement they get from paid subscribers. The streaming service also intends to eliminate automated ad breaks for paid subscribers to encourage them to watch more videos. These changes will take effect starting January 2, 2025, in Canada, the US, the UK, and Australia. This incentive will pit them directly against YouTube, which is also leaning heavily on video podcasts and paying creators in shared ad revenues.

Spotify creators can access their payout details in a hub called Spotify for Creators. The platform can also show if they're eligible for the payments, display more detailed analytics, and offer the option to upload short, vertical videos. It's unclear how much Spotify plans to pay the video content creators on its platform. However, Spotify spokesperson Grey Munford said creators will see their breakdowns in the hub. And Spotify co-president Gustav Söderström told The Verge that the rate will be competitive and consumption-based because "it makes no sense for them" otherwise.

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