YouTube reportedly revives Premium Lite with new focus

Image: YouTube

YouTube is reportedly relaunching Premium Lite, a cheaper version of its paid service offering ad-free viewing for most videos, excluding music videos. This new tier targets viewers primarily interested in podcasts and non-music content, competing with platforms like Spotify offering ad-free video options.  

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YouTube tests out cheaper 'Premium Lite' subscription in Europe

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YouTube wants to entice more people to subscribe to its Premium service, so they're now offering a more affordable tier that only takes out ads and doesn't bundle YouTube Music or include offline downloads and background playback. The plan costs EUR 6.99 per month, which is the same price as its student tier. The company is testing out the feature in countries like the Netherlands, Finland, Sweden, Belgium, Denmark, Luxembourg, and Norway.

According to the YouTube Premium Lite page, this tier offers ad-free YouTube and YouTube Kids across devices, including mobile, desktop, and TVs.

Source: Engadget