Entries in NDP Group (1)

Friday
May302014

NDP Study: Canadians aged 18-24 prefer desktops to other devices

A Study from NDP titled Battle of the Screens, is claiming that Canadians agaed 18-24 still prefer desktop computers over notebooks, tablets and smartphones.

According to Battle of the Screens, a new consumer electronics and information technology study from leading global information company The NPD Group, young Canadians between the ages of 18 and 24 have reported an increase in their preference for desktops and are expected to help keep these computer classics on the market.

While many survey respondents reported a decrease in preference, desktops are a favourite of this age group for a number of web-based activities. Within the next three years, the most popular desktop use for 18-24 year olds is projected to be gaming (preference up 11 per cent), household productivity (up eight per cent), and a three-way tie for listening to music, managing /editing photos and work productivity (each up seven per cent). Additional usage intent includes online shopping, watching videos online, using email and online banking.

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