New Yorker publishes rare and intimate profile on Apple's Jony Ive
Tuesday, February 17, 2015 at 1:34PM 
By Gadjo Cardenas Sevilla
The New Yorker's Ian Parker's immersive profile "The Shape of things to Come," on Apple's SVP for Design Jony Ive is totally worth reading. It gives an intimate profile on Ive as the key cog of Apple's product design powerhouse, his approach on how user interface and design should be seamless as well as the evolution of various key Apple products, including the anticipated Apple Watch. It is an engrossing read from end to end.
The profile is around 17,000 words long but it s definitely worth a read because it covers a lot of things related to Apple, Ive, Tim Cook and the way products come to life from concepts. I enjoyed this more than the unauthorized Jony Ive: The Genius Behind Apple's Greatest Products biography which was woven mostly from second and third-hand sources.