Online PR is on the rise

We’ve covered several subjects surrounding internet marketing on this blog. However, today we’re going to take a closer look at online PR (Public Relations) and why it is quickly becoming very popular. Online PR is slightly different to internet marketing. Instead of trying to increase audience numbers directly, online PR campaigns are designed to increase the number of posts and news articles being created about the brand or the company. Since these posts are coming from other – usually independent – parties, they are considered to be more credible.

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