Google reportedly plans to test out ‘Buy’ button in search results

Google is looking to take on Amazon and other retail giants with a new feature they’ll reportedly integrate in their search engine. According to The Wall Street Journal, Google plans to add a “Buy” button to sponsored search results of certain products. The company will be acting as a bridge for retailers and customers. They won’t be selling the products per se. When you click on the Buy button it’ll take you to the product page where you can make the purchase in hopes of cutting down time you need to search for a particular product.

They’re reportedly talking with Macy’s to be part of the launch of this feature. The Buy feature is said to be limited to sponsored results and it’ll initially be available to mobile and won’t be seen on desktop just yet.

Source: The Wall Street Journal | Via: Ubergizmo

FlipGive combines shopping and giving for the holidays

 

By Sonya Davidson (photo courtesy of FlipGram)

If part of your holiday plans includes doing something charitable you may be interested in this. Toronto-based FlipGive is a company that is changing the face of community-based fundraising by providing a playform that combines the convenience of online shopping with the best of online fundraising. 

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New Google patent aims to offer free taxi rides for online shoppers to stores

Google is imaging a new method to entice online shoppers to head over to retail stores. The tech giant recently received a patent that is meant to develop means for online ads that can offer consumers free taxi rides to actual stores in order to avail certain promotions. According to The Verge, this concept can involve various software algorithms and even Google’s self-driving cars. A “get me there” button could appear near the ad and trigger a ride. However, the trick will be getting the right customer and not just someone who would just want to take a free ride to the store.

Google says in the patent filing, “The invention involves automatically comparing the cost of transportation and the potential profit from a completed transaction using a number of real-time calculations.”

Perils and Pitfalls of Online Shopping

Shopping online for computers and personal technology has never been easier. Tech savvy shoppers can quickly compare and find the best prices, get updated product specs and read user reviews online in order to make better purchasing decisions. Buying online often saves money, guarantees quick deliveries and takes the headache out of going to the mall just to find out that your item is out of stock.

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