Apple might be shifting gears on its autonomous vehicle initiative

Google's own self-driving initiative has been hitting the roads for a while already,

Reports have started to surface that Apple’s secret car project might be getting put on hold and undergoing a strategy shift. The self-driving car initiative is going through what the New York Times calls a “reboot” with dozens of employees working on Project Titan getting laid off and Apple veteran Bob Mansfield coming back onboard to lead the project. Apple has been working on this secret project for about two years and seems to have struggled to make progress. They haven’t been able to differentiate themselves from the other tech and car companies working on their own self-driving technology.

As mentioned, the project is supposedly undergoing a strategy change, with Apple focusing more on developing the underlying technology for autonomous vehicles. That could mean they would partner with other car companies that are developing their own self-driving cars. But, of course, we don’t know yet if this project will happen. And if Apple would actually be okay with developing technology for others. Only time will tell.

Source: Recode