Hot Docs to screen RAMS, a portrait of designer Dieter Rams

For over 50 years, Dieter Rams has left an indelible mark on the field of product design and the world at large with his iconic work at Braun and Vitsoe. In this enlightening film Gary Hustwit, director of design docs Helvetica and Design Canada, turns his camera to the notoriously private German artist, profiling his life, career and back-to-basics philosophy that went on to inspire the Apple brand and more. For Rams, design is more tham just an idea -- it's a way of life.

Featuring original music from musician and record producer Brian Eno, Rams is not just a fascinating portrait of an influential genius, but an expansive look at consumerism, sustainability, and how technology is changing human behaviour. 

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