The Apple Beat: Apple's newfound focus on fashion makes sense

Burberry CEO Angela Ahrendts is coming to Apple next year as Senior Vice President, Retail and Online StoresBy Gadjo Cardenas Sevilla

Burberry, Yves-Saint Laurent, Nike. These are some of the most enduring brands in fashion and lifestyle. industries that generate billions of dollars by setting trends and by creating products that people might not really need, but are so desirable that lots of people want. Apple's recently hired key personnel from these fashion-forward companies and as this will likely help Apple as it moves forward as not just a consumer electronics and computing powerhouse but as a lifestyle brand.

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