Burberry and Apple partner for exclusive R Message service

Apple and Burberry build on their long-standing collaboration with the new service integrated right into the Burberry iOS app. The aim is to personalize the shopping experience for the brand's high-value, mobile clients. R Message service allows store associates to directly contact select clients to "make in-store appointments, receive personalized item recommendations, and buy products." The service will be by invite only and will be piloted first at its flagship store in Manchester, England before it rolls out to all Burberry Stores.

The company already offers direct communication to customers in its app through iMessage Business Chat. But since this service targets a specific Burberry clientele, the brand will be able to personalize support for these clients and strengthen the ongoing relationship with them. The service will integrate Apple Pay and allow shopping through a secure payment system.

Source: 9to5Mac

Burberry to show off new collection on Snapchat

Burberry demonstrates how technologically adept they are. The British fashion house will be giving fans a glimpse of its Spring 2016 collection ahead of the London Fashion Week. The brand will even be showing behind-the-scenes snaps to show how they prepare for the big show. The snaps should start showing up on September 20th, Sunday, at 2 p.m. eastern. Burberry will even be making use of Snapchat's Live Stories feature, which has posts disappear after 24 hours, to show its followers what's happening at the fashion show. 

Source: Engadget 

The Apple Beat: Apple's newfound focus on fashion makes sense

Burberry CEO Angela Ahrendts is coming to Apple next year as Senior Vice President, Retail and Online StoresBy Gadjo Cardenas Sevilla

Burberry, Yves-Saint Laurent, Nike. These are some of the most enduring brands in fashion and lifestyle. industries that generate billions of dollars by setting trends and by creating products that people might not really need, but are so desirable that lots of people want. Apple's recently hired key personnel from these fashion-forward companies and as this will likely help Apple as it moves forward as not just a consumer electronics and computing powerhouse but as a lifestyle brand.

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Model Behavior: iPhone 5s to capture Burberry's runway show

With its 10 shots per second burst mode capability, slow motion video at 720p and that new M7 co-processor assisting auto-image stabilization, the latest iPhone flagship looks like it's headed for a big time shoot.

Apple and Burberry today announced that iPhone 5s is being used to capture and share beautiful photos and video before, during and after the Burberry runway show in London on Monday, September 16. Using the all-new iSight camera on iPhone 5s, Burberry is shooting high quality photos and video for runway and beauty looks, product details, and backstage moments. The collaboration is reimagining how Burberry engages consumers, paving the way for significant changes in how they capture and share their content.

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