Apple's latest iPad ad celebrates DIY music and performance

The iPad has truly transcended its original purpose as a content consumption device into a tool for creation and connectivity. The latest iPad ad, which debuted last night during the Grammy Awards is titled "Make Music with iPad," featuring recording artist Elliphant, who is shown creating a song, recording and performing always with an iPad Air figuring in the process. What's amazing is how the ad manages to tell a cohesive story in one minute.