‘Serial’ podcast creators tries Netflix-style binge-listening for new podcast

With the lack of data and metrics to see what works for the podcast industry, creators on the medium can be a bit more creative when it comes to their content. Now, creators of podcast hit Serial are trying a different approach to releasing their new true-crime podcast S-Town. According to S-Town’s executive producer Julie Snyder, they thought that the story of this new podcast would best be told in the Netflix approach of dropping all episodes at once. "There's a lot of paranoia and a lot of accusations that get kind of thrown around back and forth," Snyder said. "And if we were going to do it weekly, you'd have to address all of those things in that episode. You can't leave someone hanging [when] accusing someone of being a murderer."

Serial became a hit even with its weekly release. So there’s no saying yet if the approach to S-Town will work for Snyder and her team or backfire. At the moment, though, it seems to be doing well on the iTunes podcast chart with it at the top of the list.

Source: Mashable