Samsung, Google reportedly in talks to replace Bixby with Google Assistant

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If this new Reuters report is accurate, then Samsung might finally be ready to let its Bixby virtual assistant and Galaxy Apps Store take a backseat to Google's offerings. The two tech giants are reportedly discussing a new global revenue-sharing deal where Samsung prioritizes Google Assistant and Play Store apps over its options. It's something Google has been trying to convince Samsung to do for years. But now, the search company is reportedly offering a percentage of its ad revenue from Google apps running on Samsung phones. 

Samsung said it has no plans to drop Bixby or Galaxy Store from its devices. In a statement, it mentioned that the company is "committed to our own services and ecosystem." But this deal is supposedly enticing, given that the COVID-19 pandemic has slowed down smartphone sales. Samsung could find a new revenue source through this deal. The exact financial details aren't known, but the terms will reportedly be finalized by Friday. Or at least that is the target day. Samsung's services haven't exactly caught on as much as the company would like it to, and perhaps, it might be time for Samsung to raise the white flag.