Samsung S90C is the brand's more affordable OLED TV
Monday, March 20, 2023 at 6:57PM 
Photo: Samsung
Samsung now has more than one OLED TV. The tech giant expands its Quantum Dot OLED to introduce the more affordable S90C. This gets a scaled-back version of Samsung's object-tracking sound, and it won't get the S95C's near-flush wall mounting or external connection box. It still offers the punchy QD-OLED image, AI-based HDR mapping, Dolby Atmos audio, and syncing with Samsung soundbars. The Samsung S90C starts at USD 1,899 (around CAD 2,595) for a 55-inch model and goes up to USD 3,599 (~CAD 4,918) for the 77-inch variant. Samsung plans to release a 65-inch set soon.
Samsung also adds a 55-inch and 65-inch model for the more premium S95C. That's available at USD 2,499 (~CAD 3,415) and 3,299 (~CAD 4,508), respectively. It gets a slightly brighter 2,000-nit output and a 144Hz refresh rate for compatible PC games.