Apple appoints Jeff Williams as COO, Johny Srouji as SVP hardware, Phil Schiller now in charge of App Store

Phil Schiller has been leading Marketing at Apple and is now taking charge of App Stores

By Gadjo Cardenas Sevilla

Apple has announced the promotion of Jeff Williams as Chief Operations Officer, the addition of Johny Srouji as VP of hardware and SVP of Marketing Phil Schller is now in charge of the App Store.

Williams is Tim Cook's second in command, a former IBM'er and now occupies Cook's position before Steve Jobs turned over the reigns to Cook in 2011. While it may or may not be an indication of succession for Apple's top executive position, it does show confidence in Jeff William's ability to manage operations as Apple scales in terms of operations and services.

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