K-Swiss partners with esports team The Immortals to design new sneakers

It might be a bit of an unusual collaboration but with esports teams looking for new revenue streams, this type of partnership makes sense. K-Swiss just announced its partnership with one of North America’s best-known esports teams The Immortals to create a custom pair of sneakers for the club. As expected, the shoe is more of a “lifestyle shoe” as the demands needed by professional gamers won’t be similar to those needed by, let’s say an NBA athlete. “E-sports is the new frontier of sports and entertainment, and this is another way for K-Swiss to contribute to culture in a progressive and modern way,” K-Swiss brand President Barney Waters said in a statement.

K-Swiss designers are said to be shadowing The Immortals players at the team’s LA training facility to custom design the shoes for them and this entire process will be documented for an upcoming video series. “K-Swiss designers will consider a professional gamer’s technical performance needs, such as the rising temperature in a shoe and movement of feet during a match,” the company explains. For fans of the team, the shoes will be available in December for US$110 (around CA$140).

Source: The Verge

The 2015 Back to the Future II Air Mag sneakers finally get power laces

Nike first outed Nike Air Mags back in 2011, the kicks worn by Marty McFly in Back to the Future II, but it was missing a key component: power laces. Nike promised they would bring those to the shoes and this year on Back to the Future day (October 21, 2015) they have delivered. The new Air Mags look identical to the previous version but comes with a hidden powered mechanism that will automatically cinch the sneaker’s laces one you put them on. In case this runs out of battery, there’s a manual mechanism, too. But that doesn’t sound too futuristic, does it?

Of course, Michael J. Fox or Marty to the rest of us is the first to get the new kicks. The limited edition shoes will be auctioned off with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. The specific details on the auctions will be posted to Nike News and via Twitter @Nike in spring 2016. We’re not going to lie, we really, really want one. As for how much this will cost you, let’s just say a lot.

Source: Nike | Via: Gizmodo

Feet-in with the Converse x Jack Purcell Fall 2014 sneaker collection

If you follow my exploits on Instagram, you'll know I have a soft spot for sneakers. So you can imagine the elation I felt when I was recently invited by Converse to try out their newest in Fall offerings. May I present to you the Converse x Jack Purcell collection. Launching this Fall 2014 in four different styles there is something for everyone, they include: the Converse Jack Purcell Cross Stitch (pictured above); Ox; Oiled Suede; and Mid.

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