Ipsos Study: Canadians fear mistakenly purchasing counterfeit goods

According to a new survey by Ipsos Reid, 74 per cent of Canadians claim their strategy to spend less over the holidays this year is to buy gifts that are discounted or on sale. Additionally, in order to stretch their holiday dollars and to search for the best deals, many Canadians (64%) admit they are more likely to comparison shop online this year to ensure they are getting the most for their dollar.

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