BlackBerry's BBM is now a tool for helping locate missing children in Canada
Monday, November 10, 2014 at 11:55AM 
Margaret Stuart, Managing Director of BlackBerry Canada launches the Most Valuable BBM network to aid in locating lost children. - Photo by Gadjo SevillaBy Gadjo Cardenas Sevilla
Putting technology to the service of communities was the message today at the Toronto Police Service HQ in downtown Toronto where the Missing Children Society of Canada, Most Valuable Network and CodeSearch teamed up with BlackBerry to launch a BBM channel specifically for helping locate lost children.
The launch event featured Dr. Alok Mukherjee of the Toronto Police Services Board, Amanda Pick of the Missing Children Society of Canada, BlackBerrys managing director Margaret Stuart and Richard Bartrem, VP of communications for WestJet as well as Toronto Police Chief Bill Blair.
"There's no greater responsibility than to take care of our children," Blair said. "We need all Canadians to get involved in this initiative and for them to get involved, they need to be informed."