Toronto Public Library Launches E-Book and E-Magazine Campaign
Toronto Public Library (TPL) has launched an advertising campaign to inform people about its selection of current, popular and free e-books and e-magazines available at tpl.ca/ereads. Commuters will see ads promoting TPL's e-books and e-magazines on subways, streetcars and outdoor shelters. This is part of a long-term strategy to increase awareness of e-content.