WowWee partners with Quebec's Squeeze Studio to bring Fingerlings animation series to life

WowWee, the toy company behind the wildly popular Fingerlings interactive toy and winner of the 18th Annual Toy of the Year at the New York Toy Fair, has announced their partnership with Quebec studio Squeeze to bring their animals to life in a new animated series. 

According to Denis Doré, Squeeze’s president and cofounder, it was a match made in heaven: “We love bringing life to colourful creatures that spark imagination and have the potential to make an strong impression around the world. We’re extra excited to do it with talented partners who aren’t afraid to innovate. That’s exactly what’s happening with WowWee and their irresistible Fingerlings.”

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View-Master makes a comeback

Here’s a nice blast from the past. The Google-Mattel event has brought the View-Master into the 21^st century. Using Google Cardboard, Mattel is giving the nostalgic toy an upgrade with the use of a smartphone, of course. If you don’t know what a View-Master is it was an ‘80s toy that lets kids peek into 3D worlds. All you needed were the 3D reels and a good light source and you had hours of fun ahead of you.

This time, the new View-Master will make use of the smartphone screen that will project some of the 3D images made specifically for this purpose in an app. The toy will be available for US$29 this fall but there aren’t too many specifics on what size phones it can accommodate or what graphics chip is needed to render the images. It will come with an experience reel sample but to get more you will need to buy them at $14.99 each.

Source: SlashGear

Duracell Toy Fund urges Canadians to support children’s hospital playrooms

Photo from http://theletter.co.uk/index/4521/cute+christmas+tree

Duracell is inviting Canadians to make this a season to truly remember by joining and sharing memorable moments on Duracell’s Facebook page at www.facebook.com/DuracellCanada. From November 1 to December 31, 2011, for every new “like" on Duracell Canada’s Facebook page, Duracell will donate $1CAD to the Duracell Toy Fund up to  a maximum amount of $25,000. All the money raised will be divided equally among thirteen participating Canadian paediatric hospitals across the country and will go toward buying or refurbishing children’s playroom toys.

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