How Canadian businesses can succeed in wake of NAFTA uncertainty

The NAFTA renegotiations are resulting in quite the tumultuous turn for many Canadian industries, particularly those that have been slapped on with unreasonable tariffs from the United States government.

Though Canada has responded with its own carefully selected list of tariffs, chosen with a politically strategic plot in mind, Canadian businesses still must weather the storm until a more permanent solution solidifies. In short, Canadian businesses must look both nationally, and internationally, to substitute its lost revenues. This means trading more closely with the EU, and, of course, by selling directly to the Canadian consumer. To accomplish this, all Canadian businesses should aim to:

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