How the Apple Watch in-store preview process works

By Gadjo Cardenas Sevilla

Having this one-on-one interaction with another human being and being able to get up close and personal with the watches changes a lot of perceptions one might have. Looking at photos and videos doesn't do justice to how the watch looks and feels in real life.

Toronto: Select journalists were invited to experience the Apple Watch in-store preview process. Taking place at the Eaton Centre Apple Retail Store this morning, interested customers who procured an appointment with Apple specialists we're given the opportunity to look at the various Apple Watch Editions, try them on for size, as well as deliberate on which strap or bracelet to outfit their new wearable.

Apple doesn't ship the Watch until April 24 but pre-orders for the Watch began earlier this morning. Supplies for various Apple Watch models are constrained and even those who got in early on pre-orders will be getting their Watches sometime in June.

Once a customer comes for their appointment. They pass over a glass covered display which shows the entire line of Watch, Sport and Edition edition Apple Watches. They can gaze and choose the ones they think they want before heading over to where an associate escorts them to a special table.

Click to read more ...

The Apple Beat: Industry focuses on Apple Watch event

By Gadjo Cardenas Sevilla

Many companies have had a head start in the wearables race and so far, there hasn't been a clear winner. 

We're a few days away from Apple's 'Spring Forward' Event which will likely be heavily focused on the company's next product category and first wearable, the Apple Watch. Everyone will be watching with great interest.

Wearables, specially smart watches, have been around for years. Various companies have given us their versions of what a proper smart watch should be, what it has to offer, and a lot of functionality offloaded from our smartphones to our wrist.

Click to read more ...

Tim Cook: Apple Watch coming in April

Apple's anticipated entry into the wearable devices space will happen in April. Apple CEO Tim Cook confirmed the date during today's Apple Earnings call where the company announced its most profitable quarter in history due to successful sales of its iPhone and Mac products. The Apple Watch, which is expected to start at a price of US $349.99, is the latest product category to come from Apple since the iPad was launched in 2010. 

"We are incredibly excited about Apple Watch and other great products and services in the pipeline for 2015," Cook added. 

SourceCode: CES 2015 kicks off various pivots and transitions in tech

By Gadjo Cardenas Sevilla

Las Vegas: Heading into this year's International Consumer Electronics Show (CES), its becoming clearer that 2015 is going to be a big year for transitions in tech. Focus will be moving slightly away from desktops and notebooks and even smartphones and tablets towards peripheral ecosystems including wearables and connected cars.

There's already evidence that connected cars as well as wearables are going to dominate this year's CES. A CEA economist stated that smartwatch floor space is  up 400 % this year and car manufacturers are some of the most anticipated presenters this year while technology and mobile companies are seemingly keeping a lower profile this year.

Click to read more ...