Rogers covers the World Cup online, on demand and mobile

 

Rogers  today announced it will offer varied ways to watch the 2010 FIFA World Cup matches in Canada.

Rogers will carry all 64 matches, many of which will be broadcast during the Canadian workday through Rogers On Demand Online and On Demand Mobile.

 

Together with international soccer superstar and legend, Eusebio, Rogers today celebrated daytime internet access for customers all over Canada with live-streaming of FIFA World Cup matches in English and a variety available in French, Spanish and Italian.  With nearly two-thirds of tournament matches broadcast live from South Africa during the Canadian workday, Rogers On Demand Online will ensure Rogers customers don’t have to miss even a second of play.

 

“When I played in the FIFA World Cup, the only way to catch the match live was to be there or plan your life around being near a TV set. Now soccer fans can watch virtually anywhere they want,” says Eusebio.  “I am excited to be in Canada to celebrate new ways to share the sport with Canadian fans and Rogers customers.”

 

“Rogers customers are passionate about soccer and for the first time, fans can watch full matches and highlights online, on demand and on mobile – virtually whenever and wherever they want to enjoy the game,” says John Boynton, Executive Vice President, Marketing, Rogers Communications Inc. “With live and replay coverage of all 64 matches in English, French, Spanish and Italian, we’re confident all of our customers won’t have to miss a moment of the 2010 FIFA World Cup™.”

 

Rogers Western Canada customers have access to all of CBC’s coverage of the 2010 FIFA World Cu in conjunction with Radio-Canada,CBCSports.ca and Radio-Canada.ca, as well as Telelatino Network (TLN) broadcasts of all matches in Italian and Spanish.

 

In Western Canada, Rogers full line-up of 2010 FIFA World Cup offerings include:

·         Free, live-streaming and catch up of the tournament broadcast by CBC in English with a variety of matches available in French, Spanish and Italian, plus scores, schedules, game highlights, team and player previews and more available to Rogers customers on Rogers On Demand Online.

·         All matches available for 30 days following their original broadcast on Rogers On Demand Online.

·         The FIFA World Cup™ Destination WAP portal, featuring ringtones and wallpapers, schedules and SMS alert packages, available free to all Rogers Wireless customers. Also customers can download the Rogers on Demand Mobile application to catch full live matches, highlights, and more available on Apple iPhone™ BlackBerry® and Android ™ devices.  Customers can text SOCCER to 555 to gain access to the download portal. Rogers customers can sign up for Rogers On Demand Mobile for $5/month. Downloadable 2010 FIFA World Cup™ content is available for a $10 one-time charge.

·         Real time updates on customers’ favourite teams in English, Italian and Spanish on Facebook and Twitter at www.facebook.com/rogersondemandonline and www.twitter.com/RODO_wc2010

 

Rogers customers can sign up at www.rogersondemand.com for Rogers On Demand Online, Canada’s one-stop web destination for on demand access to live content and a vast video library of prime time, daytime and specialty TV, movies, sports and music videos. Rogers On Demand Online now offers even more programming including live sporting events, concerts and new web-exclusive content as well as new social tools for commenting, creating playlists and sharing. 

 

For full details on Rogers 2010 FIFA World Cup™ offerings and services, please visit www.rogers.com/fifaworldcup