FIFA bans Beats headphones from World Cup stadiums

While football players have been seen to use Beats headphones during their downtime, don’t expect to see them carry those cans on the field. FIFA has banned the use of Beats headphones at 2014 World Cup because of licensing reasons. Sony is one of the biggest sponsors of the games. Players will not be allowed to take their Beats headphones to the stadiums or when they attend media events for the games.

But this plan might be even more advantageous for Beats. Marketing strategist Ellen Petry Leanse told Reuters that the company’s message might come off as more authentic or credible because they aren’t an official sponsor. 

FIFA unveils official iOS and Android apps

FIFA has released an official app as the 2014 World Cup Final Draw is fast approaching. The app gives live score updates, standings, news statistics, videos and photos of over 197 leagues around the world. According to FIFA, the Final Draw will be streamed live on December 6. You can download the iOS app here and the Android app here.

Rogers covers the World Cup online, on demand and mobile

 

Rogers  today announced it will offer varied ways to watch the 2010 FIFA World Cup matches in Canada.

Rogers will carry all 64 matches, many of which will be broadcast during the Canadian workday through Rogers On Demand Online and On Demand Mobile.

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