FIFA bans Beats headphones from World Cup stadiums

While football players have been seen to use Beats headphones during their downtime, don’t expect to see them carry those cans on the field. FIFA has banned the use of Beats headphones at 2014 World Cup because of licensing reasons. Sony is one of the biggest sponsors of the games. Players will not be allowed to take their Beats headphones to the stadiums or when they attend media events for the games.

But this plan might be even more advantageous for Beats. Marketing strategist Ellen Petry Leanse told Reuters that the company’s message might come off as more authentic or credible because they aren’t an official sponsor.