Apple snaps up Israel-based startup Q.ai for a reported cool $2 billion

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Apple recently acquired Israel-based startup Q.ai in a bid to accelerate its artificial intelligence efforts. While the company did not disclose the terms of the deal, reports indicate that the arrangement is valued at nearly $2 billion. If the figure is correct, the Q.ai purchase is Apple's second-largest acquisition to date, following the Beats purchase in 2014 for $3 billion.

It's unclear how Apple plans to leverage Q.ai, but the company's past work suggests Apple is doubling down on AI-powered wearables. Q.ai CEO Aviad Maizels and the other founding members of the company will join Apple as part of the deal.

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Apple releases new firmware for AirPods and Beats products

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Apple recently released a firmware update for several of its wireless headphone models, including the AirPods Pro 2, first-generation AirPods Pro, AirPods Max, AirPods (second- and third-gen), Beats Fit Pro, and PowerBeats Pro.

The second-gen ‌AirPods Pro‌ models, the PowerBeats Pro, and the Beats Fit Pro now have firmware version 6F8 (up from 6F7), while the other models have firmware version 6A326 (up from 6A321).

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Beats debuts Solo Buds with BLACKPINK's Jennie

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Beats expands its popular Solo line with the all-new Solo Buds, designed for ultimate portability and comfort. These tiny titans deliver crisp, premium audio for up to 18 hours on a single charge. And the company partnered with BLACKPINK's Jennie to show off the new earbuds.

The Beats Solo Buds pair seamlessly with iOS and Android devices via one-touch pairing, making them perfect for any user. Available in four head-turning colours—Matte Black, Storm Gray, Arctic Purple, and Transparent Red—Solo Buds boast a sleek design that complements your style. The secure, comfortable fit ensures a satisfying listening experience all day long.

Beats Solo Buds are engineered for exceptional audio quality. Dual-layer transducers minimize distortion for rich, detailed sound across the entire frequency range. You can experience premium sound without breaking the bank. The Beats Solo Buds are available for CA$99.95.

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Beats and Alo Yoga unveil Special Edition Fit Pro

Beats and Alo Yoga have teamed up to create a limited-edition Beats Fit Pro, perfect for the fashion-forward fitness enthusiast. The collaboration boasts a stunning design with a high-gloss, sparkle-infused charging case that shimmers with a liquid metal effect. The interior reflects the same chic vibe with a chrome-like finish.

But it's not just about looks. The earbuds themselves feature lustrous pearlized Beats "b" logos and a debossed Alo logo on the right bud.

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