Porsche Design Store opens in Toronto

Text and photos by Gadjo Cardenas Sevilla

Known for iconic design and fine lifestyle and technology focused products,  Porsche Design has opened its first store in Canada in the heart of Toronto's key business and shopping district. The Porsche Design store at 77 Bloor Street West, opened its doors earlier today to showcase a variety of  items including clothing, luggage, shoes and various accessories such as timepieces and even the super-exclusive BlackBerry P'9981 smartphone which is an aluminium encased smartphone with the guts and functionality of a BlackBerry Bold 9900 but which retails for a jaw-dropping $2,000.

“This  collaboration  stems  from  the shared  belief  that  form  equals  function,” said Todd Wood,  SVP for Industrial  Design, Research In Motion.  “The  Porsche Design P’9981 is a truly modern  luxury smartphone,  where the timeless  style of Porsche Design meets the unmatched mobile experience provided by BlackBerry.”

“We are very excited to bring Porsche Design to Canada,” says Dr. Juergen Gessler, CEO of the Porsche Design Group.The Porsche Design BlackBerry P'9981 is an ultra luxurious statement smartphoneCEO of Porsche Design Group, Dr. Juergen Gessle opened up the store and explained some little known facts about Porsche design and its iconic products including its timepieces, sunglasses, shoes and the BlackBerry Smartphone.

The luxury brand which introduced some of the world’s most iconic fashion statements, including aviator glasses with an innovative interchangeable lens-mechanism and the world’s  first black watch, will feature exclusively Porsche Design products in the 1,600 square foot     (148     square    meters)     store.    Porsche    Design    products     include luxury  collections  in  categories  such  as men’s  and  women’s  fashion  apparel, luggage, men’s activewear, writing tools, fragrances, smoking accessories, leather goods, jewelry, timepieces, eyewear and home accessories.

“We  are very excited  to  bring  Porsche  Design to  Canada,”  says Dr.  Juergen Gessler, CEO of the Porsche Design Group. “Most of these products have not been seen here before. We believe consumers of luxury fashion are going to be very excited with the elegance and range of our products.”

 While  the  founder  of  the  Porsche  Design  luxury  brand,  Professor  Ferdinand Alexander Porsche, had its roots in the classic automotive company that bears its name, the design company is a completely separate entity with a unique brand and product offering.

“At Porsche Design we believe to be cool is very easy for a brand, but to continue to stay cool in the future is the challenge. This means that you cannot follow trends but instead get the most out of what is working for a particular trend, while staying true to your history and heritage,” says Dr. Juergen Gessler.  “It is important to be young in mind and interested in new ideas.”