CES 2013: LG's new OLED HDTV with a curved screen

LG Electronics showed off a revolutionary curved OLED HDTV, the EA9800 at CES 2013 in Las Vegas today. Featuring proprietary WRGB technology, the incredibly thin display features a dramatic curved design and a vivid picture quality that is practically indiscernible from colors found in nature.

This is the industry’s very first curved screen ergonomic design with full CINEMA 3D support. With a gentle inward flex, the entire screen surface is equidistant from the viewer’s eyes, removing the problem of screen-edge visual distortion and detail loss. Availability and pricing were not announced.

"LG is the first to launch the 55-inch OLED TV,” said Havis Kwon, President and CEO of LG’s Home Entertainment Company. “We believe our new OLED TVs offer the ultimate viewing experience, surpassing anything seen before. The new curved model complements our core OLED TV family with a unique design that capitalizes on the thinness of the screen and the aesthetic beauty of OLED TV.”

OLED TVs produce astoundingly vivid and realistic pictures, thanks to superior WRGB technology. This unique Four-Color Pixel system features a white sub-pixel, which works in conjunction with the conventional RGB setup to create the perfect color output.

The built-in Color Refiner delivers even greater tonal enhancement, resulting in images that are more vibrant and natural than anything seen before. The 55-inch OLED TV also offers an infinite contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle. To complement the infinite contrast ratio and enable the richest color and deepest black expression, the High Dynamic Range (HDR) algorithm has been incorporated. This technology also ensures contrast ratio consistency and maximum color separation.

As OLEDs generate their own light, there is no need for a separate backlight, enabling LG OLED TVs to boast a significantly reduced weight and depth, and a stylish, minimal appearance. 

Additionally, Smart Touch Control further differentiates LG’s OLED TV designs from competing models. This new feature results in a more attractive appearance and a better control experience. Located below the screen, the sliding touch key provides the user with an intuitive and elegant way to control the OLED TVs basic functions, such as changing channels and volume, and powering on or off.