Apple's new iPhone 5s advert goes behind the scenes of a Burberry shoot
The iPhone 5s was used to shoot a runway show for Burberry and Apple finally released the behind the scenes video in the form of an advertisemenf for the iPhone 5s titled "On the runway with iPhone 5s." Interesting to see how a smartphone can be integrated into this shooting process and all the interesting ways they used the features of the phone (like slo-mo) to give the catwalk scenes more panache.
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