Report claims Yahoo! plans to lure YouTube stars to its own video service

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Sunday, March 30, 2014 at 2:10AM

Yahoo! is reportedly working on a new video site geared towards having more established stars and networks use the service than the more open-to-all approach of YouTube. And to do so, it would seem they are trying to lure away YouTube’s big stars with more money, including better ad revenue, boosted marketing, and guaranteed ad rates. Recode claims Yahoo! is planning to get the ball rolling on this project in the coming months.

Nicole Batac |

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