iTunes Extras launches on Apple TV, adds bonus content to hundreds of titles

Just as we reported that Apple TV was falling behind Roku in the US, Apple's unleashed a whole gamut of content available to their puck-like streaming player. Some important information reveals how vital Apple TV really is and after generating $1billion last year, the device brings access to over 85,000 movies worldwide. More importantly, the iTunes Extras announced today will offer the latest blockbusters even before they appear on Blu-Ray or DVD, plus there are other bonues in the form of iTunes special Extras Scenes feature as well as enjoy deleted and alternate movie clips, short films, HD photo galleries; cast, crew, and character information; and other bonus material provided by the filmmakers.

Plus, with new Extras, the life of our users’ prized iTunes movie collections is now endless. The cloud enables studios to update and add new content to their Extras packages at any time, granting iTunes customers the possibility of an dynamic, expanding relationship with their movie libraries, well after making their initial purchase. Cool beans.

Thanks to the new features, content and functionality, Apple TV suddenly has a new shine to it. Has anyone checked out the new iTunes Extras features yet?