Taylor Swift to release concert film exclusively for Apple Music subscribers

Swift's gravitational pull is certain to draw newer artists into cutting exclusive deals with Apple Music, which can only help the upstart service gain momentum as it battles the likes of Spotify, Tidal, Pandora, Google Play Music and Microsoft Groove in the hotly contested streaming music service business. 

Taylor Swift has gone from challenging the idea of streaming music services, and calling out Apple Music to pay artists for streaming their music during the free trial period, to being the service's biggest ambassador.

Swift just announced Apple Music will have exclusive rights to show her 1989 World Tour LIVE Concert Film which comes on December 20th to subscribers worldwide. Seeing as Taylor Swift is arguably the biggest act in music today, this is a huge win for Apple Music as well as a shrewd move by Swift in aligning herself with one of the most powerful entities in the music industry.

According to Apple,"directed by Jonas Akerlund, The 1989 World Tour LIVE concert film captures Taylor’s entire performance from Sydney with never before seen footage filmed backstage and during rehearsals with surprise musical and special guests that appeared on The 1989 World Tour. Beginning Sunday, December 20, The 1989 World Tour LIVE will be available in its entirety exclusively to Apple Music members around the world at applemusic.com/Taylorswift."

Apple Music is the only place where fans can stream Taylor Swift’s full catalog of albums and songs including the Grammy nominated Album of the Year, 1989.

Artist exclusives to streaming services are nothing new. Apple Music rival Tidal has traded heavily on the clout of its owner/artists with various exclusives from the likes of Jack White, Jay-Z, Beyonce, Madonna, Nikki Minaj and others. iTunes, which remains the biggest seller of music globally, has had many iTunes exclusive releases. Taylor Swift's gravitational pull is certain to draw newer artists into cutting exclusive deals with Apple Music which can only help the upstart service gain momentum as it battles the likes of Spotify, Tidal, Pandora, Google Play Music and Microsoft Groove in the hotly contested streaming music service business.