Taylor Swift to release concert film exclusively for Apple Music subscribers
Swift's gravitational pull is certain to draw newer artists into cutting exclusive deals with Apple Music, which can only help the upstart service gain momentum as it battles the likes of Spotify, Tidal, Pandora, Google Play Music and Microsoft Groove in the hotly contested streaming music service business.
Taylor Swift has gone from challenging the idea of streaming music services, and calling out Apple Music to pay artists for streaming their music during the free trial period, to being the service's biggest ambassador.
Swift just announced Apple Music will have exclusive rights to show her 1989 World Tour LIVE Concert Film which comes on December 20th to subscribers worldwide. Seeing as Taylor Swift is arguably the biggest act in music today, this is a huge win for Apple Music as well as a shrewd move by Swift in aligning herself with one of the most powerful entities in the music industry.