Google's going retail with a new online store as well as a physical pop-up store

Google has taken the wraps off a new online store to sell its various wares as well as a store-within-a-store in the UK. The new online store seems to have replaced the Google Play Devices section and now features various Nexus products and accessories as well as some Nest connected home sensors and whatever recent Android Wear smartwatches are available. Google supposedly outed the store when it announced the new Chromebook Pixel 2 but as I went to the Buy Now link on the Pixel's page I got a 404 Error page.

As for the store within a store, it will be housed within London's Currys PC World and will allow guests to sample Android and Chrome products as well as various technologies. This is an interesting move by Google, perhaps one that will grow into more pop-up locations and eventually full-fledged retail destinations like what Apple and Microsoft now have, who knows.