The Weather Network updates Connected TV app with new features

The Weather Network announced an updated version of its Connected TV app for Samsung, LG, Panasonic, Google TV and Amazon Fire TV users, among others. Offering new and improved features, The Weather Network Connected TV app provides on-demand access to detailed and personalized weather forecasts and relevant content.

“As Canada’s leading multi-platform weather information service, we strive to offer users a cutting-edge experience and the enriched features on the Connected TV app validate this,” said Naomi Lipowski, Director of Global Web, iTV & TV Emerging Technologies, Pelmorex Media Inc. “We’re proud to be an innovator in this fast-moving category and are committed to delivering a great experience to users on a variety of connected TV devices and Over the Top (OTT) platforms, in multiple languages.”

The Weather Network Connected TV app allows for rapid discovery of content and ease of use. With a click of the television remote, users have access to key weather data and alerts through a simple, dynamic and efficient user interface. 

This is even more pronounced with new features and app enhancements, including: 

·         Full screen photos with slideshow functionality 
·         Expanded library of videos from around the world
·         New localized search capabilities and additional  languages including Italian, German & Portuguese (English, French and Spanish previously available)
·         A Unique User Profile (UUP) to harness user data and browsing habits to inform product, content and feature development

Globally, more and more consumers are adopting connected TV devices at an impressive rate.  According to Informa, there will be approximately 1.8 billion connected devices by 2016 and over 2 billion connected devices by 2017. 

First introduced in August 2013 for Samsung Smart TVs, The Weather Network Connected TV app has already achieved high engagement with both page views and visits growing over 90 per cent year over year. 

Developed with support from TV App Agency, The Weather Network Connected TV app is available on select models of the following Smart TV/Blu-Ray manufacturers: Samsung, LG, Panasonic, Opera TV, NetTV: Philips & Sharp, EE (Netgem UK), Google TV, Amazon FireTV, as well as available on the Arris STB.